How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" （Adam Grant） big-idea book。​Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world， in which "influencers" are king， "sticky" ideas "go viral，" and good behavior is "nudged" forward。 The problem is that the world they describe is a world where information spreads， but beliefs and behaviors stay the same。 When it comes to lasting change in what we think or the way we live， the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is。 The real story of social change is more complex。 When we are exposed to a new idea， our social networks guide our responses in striking and surprising ways。 Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement， the failure of Google+， and the rise of political polarization， Change presents groundbreaking and paradigm-shifting new science for understanding what drives change， and how we can change the world around us。